Brand& Marketing Lead

Job Title:Brand and Marketing Lead
Company Softwarehouse (trading as Paynow)

About the Role:
Paynow is looking for a motivated and strategic marketing professional to guide its brand direction, drive customer growth, and use data to influence business outcomes. The role involves leading a high-performing marketing team while managing both digital and offline brand initiatives.


Key Responsibilities:
- Develop and implement brand strategy and integrated marketing campaigns.
- Lead customer growth and retention efforts.
- Oversee digital and performance-based marketing (with ROI focus).
- Manage events and physical brand experiences.
- Optimize web/app performance and provide reports using analytics.
- Mentor and lead a results-oriented marketing team.

Ideal Candidate Should Have:
- A degree in Marketing, Communications, Business, or similar field.
- Certifications in Digital Marketing, Analytics, CIM, Google Ads, or HubSpot.- Hands-on experience leading marketing teams and managing growth campaigns.
- Proven track record in performance marketing with measurable results.
- Background in customer experience or retention program management.
- Ability to confidently communicate with executive-level stakeholders.
- Experience in managing agencies and working across multiple departments.
Apply by: 24 December 2025
Application link: [pay.co.zw/apply](https://pay.co.zw/apply)
Note: No email applications. Only shortlisted applicants will be contacted.